They're like the elevator pitch of a story and drive conversations on social media. These tidbits of information, often expressed in a chart or other visual, are where Sacra's data analysis and narrative meet. Golden nuggets communicate a story's core insights. Jan-Erik says they’ve developed two storytelling hooks that work particularly well for Sacra: golden nuggets and unusual comparisons. The data and interviews provide a foundation of factual, trustworthy information, but a well-crafted narrative hooks the reader, weaves the numbers and expert insights together, and makes the content more accessible. Sacra’s stories pull people in-and through. They also allow its community to ask questions for Jan-Erik’s team to investigate. Sacra has over 1,211 Q&A pairs from expert interviews published, like this one with Intercom’s CEO and CSO. These talks enrich the reports with insights and nuances numbers alone can't capture. Often they're attributed, other times anonymized. Most of these conversations are voluntary, some paid. They also backchannel with startup employees and investors to get up-to-date info or verify the figures they've put together. Sacra talks to industry experts and company insiders-founders, CEOs, executives, employees-to test ideas, validate numbers, and fill in gaps in a company’s profile. Talk to experts, executives, and backchannel sources □️♀️ Jan-Erik says: “I don't know what Zapier's valuation is, but the valuation implies that they can grow 10x or 100x from where they are today… What would that company actually look like at that size at that scale?” 2. Often such research involves looking at a startup's valuation and imagining the path to fulfilling that value. The starting point for many a Sacra report: a good old spreadsheet. “A fair number of companies will disclose that they made this much money last year, and they grew, you know, 10 percent year over year.” Sacra can work backward from these public statements or use other sources to fill data gaps. When Jan-Erik and his team look at a company, they always start with data. The magic happens in the details of this process. ![]() Sacra’s formula seems straightforward: startup data + expert interviews = insightful stories. The magic: A mix of data, journalism, and storytelling Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling, content journalism, and access to founders. So you're stuck with whatever the company has said.” - Jan-Erik Asplund, cofounder Sacra “There is so little information because these companies don't have to disclose anything. Most private company information came from their investors (hello bias), marketing, and PR. None of these options catered to private markets. But these tomes aren't exactly page-turners-investors read less than 1% of these reports. Banks and research analysts offering in-depth, data-rich reports, given that public companies must disclose a lot of information.Seeking Alpha, a crowd-sourced content service for financial markets, mostly repackages existing financial data (”They take the most recent quarterly report of a company and turn it into a blog post.”).(”Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) ![]()
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